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New Promotional Campaign in Genoa

Author: CIVITAS Support
Posted on: Tuesday, December 12, 2006 - 15:11
Genova , CARAVEL

From May, 2 to May, 30, on the walls of the city of Genoa there will be big posters promoting CIVITAS education.

CIVITAS Education calls in mind the concept of “Civic education”. In the posters there are three pictures representing: 1. a young boy pushing a person on a wheeled chair on a disabled equipped bus. 2. a car sharing vehicle stopping in order to let a mum crossing the road with a child in the baby carriage.3. a young boy helping an old man in order to get on a public transport bus.The meaning of these images should be the importance of using clean, efficient and sustainable means of transportation together with a philosophy of good education and civic respect.It has been launched an opinion poll on the CIVITAS CARAVEL Genova website in order to understand what Genoa citizens think of the new CIVITAS campaign.Let us know what you think about it!

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