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CIVITAS Case Study - Influencing travel behaviour and modal choice in Brighton & Hove

Brighton & Hove City Council carried out three travel planning projects as part of the CIVITAS ARCHIMEDES project. School travel plans focused on helping children and their parents travel to and from school in a safe, practical, sustainable and enjoyable way. Commuter travel plans focused on working with local organisations/businesses to put in place measures to encourage members of staff to travel to, from and within work in a sustainable way. Personalised travel plans focused on individual householder journeys providing a range of individualised, tailored information and incentives to encourage travel behaviour change within a concentrated population area.