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Mobility Management

Influencing and change attitudes and travel behaviour through “soft” measures

Mobility Management (MM) is a concept to promote sustainable transport and reduce single occupancy car use by changing travellers' attitudes and behaviour.

At the core of mobility management are "soft" measures such as marketing, information, communication, education, organisation of services and coordination activities of different partners.

Such measures most often enhance the effectiveness of "hard" measures within urban transport (e.g. new tram lines, new roads or bike lanes). In comparison to "hard" measures, mobility management measures do not necessarily require large financial investments and may have a high benefit-cost ratio.

The CIVITAS Thematic Group (TG) on Mobility Management discusses the following types of MM measures: 

  • Information giving, including real-time travel information; 
  • Awareness raising and promotion of sustainable modes;
  • Education and training, both in schools and elsewhere;
  • Site-based measures such as school and company travel plans;
  • Telecommunications and flexible time organisation, e.g. teleworking, changing opening hours, changing the number of times patients or citizens are required to travel to the hospital or city hall, internet shopping and e-government.

The following types of MM measures are treated in other CIVITAS groups:

More information

For more information on mobility management, contact Sarah Martens. To join the group, click on the banner on the right-hand side on the thematic group's homepage. Take a look at the cities that are already members of this thematic group, and view resources relevant to members in the Resources tab.

Please note that the following topics are not discussed here: 

sebastian.pernet@y4pt.org's picture
Submitted by Sebastián PERNET on 22/12/2016

Youth For Public Transport (Y4PT) Foundation, with the support of the International Association of Public Transport (UITP) and its members, and following the long-standing tradition of Y4PT Youth Lab series, is promoting the organization of local transport hackathons around the world, by combining the best of boundless human creativity and the benefits of current information and communications technologies (ICTs) in collaborative environments, with the aim of advancing transport sector towards sustainability.

Winners from each local transport hackathon will join other Canada-based hackers at the 1st Y4PT Global Transport Hackathon Montreal 2017 ( http://www.y4pt.org/projects/hackathon ) in the framework of the 62nd UITP Global Public Transport Summit Montreal 2017 – the world’s oldest and leading sustainable transport event – to contest in a final round for unveiling the world’s best ground-breaking transport solutions.

More than 20 major cities around the world are hosting the first local transport hackathons. Other cities are also welcome to join.

Different local stakeholders such as universities, youth groups, ICT companies, transport operators, authorities, start-up mentors and hackers are called to collaborate with Y4PT and to be part of the world’s first ever global transport hackathon.

Everyone is invited to get on board. This is an one-off opportunity to show to your audience and users how important is for you to support this kind of events where innovation and creativity is putting forward new ICT-related solutions to boost both the private sector business performance and the public sector policy efficacy, and thus to unlock new opportunities to expand, diversify and renew your organization’s portfolio of products and services.

Further information on the 1st Y4PT Global Transport Hackathon Montreal 2017 at http://www.y4pt.org/projects/hackathon , or or please contact: Mr. Sebastián PERNET, Co-Founder and Treasurer of Y4PT Foundation, sebastian.pernet@y4pt.org .

Follow up the Y4PT Transport Hackathon series on social networking/media websites ( http://www.y4pt.org/social-networks ) such as Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube by using the hashtag #Y4PThackathon .

SarahMartens's picture
Submitted by Sarah Martens on 02/09/2016

A general shift towards sustainable modes of travel is taking place. Children are using more sustainable modes to go to school and workers are using cars less. Developing and implementing a travel plan can reduce the need for people to travel to and from a location and encourage others to travel more sustainably. Download the Insight >

All published and forthcoming Insights are accessible on the Key Publications page and the CIVITAS Library.

Submitted by Eileen O'Connell on 03/08/2016

The EVIDENCE Project has researched and published the economic evidence for sustainable mobility measures. For those involved in training and educating the next generation of transport professionals, the project has made available course material on 7 sustainable mobility themes. These can be downloaded from the project website to be incorporated into your course framework. 

http://www.evidence-project.eu/index.php/resources/training-materials

 

These and many more questions will be discussed in two upcoming webinars from the METAMORPHOSIS project.

Dr. Alan Wong from the University of Southampton, Carolyn Ireland from Southampton City Council and Jenny Babey from Sustrans will provide insights into why we need more school streets...

Author: Richard Adams
22/11/2019 - 18:56

Over the last two years, a co-creative participation process has been set up in each of the CVITAS SUNRISE Action Neighbourhoods in Bremen, Budapest, Jerusalem, Malmo, Southend-On-Sea and Thessaloniki thanks to the SUNRISE project methodology.

Author: Richard Adams
13/11/2019 - 17:17

The first of these will look at the newly launched second edition of the EU SUMP Guidelines. 

With a fully updated SUMP cycle, more detail on the measure planning, financing and implementation aspects, and over 60 new good practice examples from cities all around Europe, the Guidelines su...

Author: Richard Adams
14/10/2019 - 11:53

Unveiled at the recent CIVITAS Forum 2019 in Graz, they open with a general overview of each project.

After this, each fact sheet dives into what the key takeaways are in terms of measure implementation; fostering the uptake of the measures; business cases; and general evaluation processes...

Author: Richard Adams
09/10/2019 - 17:12

As the pilot experimentation enters the next, crucial and final phase, it’s time to engage new communities to enrich the MUV approach with fresh perspectives, unforeseen problems and unexpected creativity.

Who is MUV looking for? New "Associate Cities" willing to play in the...

Author: Richard Adams
07/10/2019 - 11:31

At the moment, there is no content in this group.

11/12/2019
Background School streets and street openings are an effective way to create child friendly cities and neighborhoods. However, it is not always easy to consult the different stakeholders involved, and plan for these interventions so that they have wider impact. Content
11/12/2019
Background The air pollution and traffic congestion generated by cars and other motorised vehicles is a major concern for our cities and the citizens who live in them. But how do we address some of these concerns, and what can we do to re-create our cities so they are geared more around people and l...
02/12/2019
Monitoring and Evaluation (M&E) is an integrated part of SUMPs and plays a crucial role to prove the success of urban mobility measures. This webinar gives an easy entrance into M&E and provides you with recommendations to design a M&E approach that is feasible for urban planners. The s...
11/11/2019 to 13/11/2019
CIVITAS is organising a study visit in the city of Tel Aviv (Israel). This will take place from 11-13 November 2019. Tel Aviv is currently seeking responses to its changing mobility habits, moving from relying on cars as the main mobility mode to other sustainable modes, such as public transport and...
17/06/2019 to 18/06/2019
The 6th edition of the European Conference on Sustainable Urban Mobility Plans will be held on Monday 17 and Tuesday 18 June 2019 in Groningen, The Netherlands. The focus of the conference is on providing support to sustainable and active cities within the SUMP context, i.e. how to make cities more...

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CIVITAS QUOTES: Social marketing for mobility management

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CIVITAS QUOTES: The first MaaS: the "Hannovermobil"

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CIVITAS QUOTES: Mobility-as-a-service (MaaS)

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CIVITAS QUOTES: CIVITAS & Society - The key role of walking

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CIVITAS QUOTES: CIVITAS & Economy - Economic benefits of walking and cycling

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CIVITAS QUOTES: CIVITAS & Transport - Prioritizing pedestrians

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CIVITAS QUOTES: CIVITAS & Economy - Making the elderly cycling 

Wiki_Quotes-2015-12_3

CIVITAS QUOTES: CIVITAS & Economy - Eco-driving

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CIVITAS QUOTES: CIVITAS & Society - Awareness raising campaign

Health benefits of active travel - CIVINET UK&Ireland webinar 20 Oct 2015

Training on company mobility management - Ljubljana, 9 Oct 2015

Training on company mobility management - Ljubljana, 9 Oct 2015

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Reports Activity Fund projects on Mobility Management

Reports Activity Fund projects on Mobility Management

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CIVITAS QUOTES: CIVITAS & Society - Personalised travel plan

Wiki-Facts and Figures-2015-01

CIVITAS FACTS&FIGURES: Mobility Management in CIVITAS Plus cities (2008-2012)

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Online meeting CIVITAS Forum Conference 14 October 2014

During an online meeting, the CIVITAS Thematic Group on Mobility Management discussed the most interesting mobility management presentations held at the CIVITAS Forum Conference 2014. We also discussed the future activities of the Thematic Group.

Interactive mobility information - Discussion paper

In the first webinar of the Thematic Group on Mobility Management, we discussed some examples of interactive internet applications that allow users to tailor travel information to their own needs. However, user statistics show that not all website visitors use these interactive features. 

Do you think interactive information tools are worth the investment? 

Join the discussion on CIVITAS Interactive or read and comment on our first thematic group discussion paper, dedicated to the topic of interactive mobility information.

Forum Conference 2014 - Mobility management presentations

Forum Conference 2014 - Mobility management presentations

Policy Recommendations For EU Sustainable Mobility Concepts based on CIVITAS Experience

The Policy Recommendations present the main findings arising from the evaluation of the CIVITAS Plus Collaborative Projects (CPs), which ran from 2008-2012.

This publication was written under the auspices of the CIVITAS POINTER project, which supported five collaborative projects (CP s) implemented within the framework of the third edition of the CIVITAS programme. Evaluation and monitoring were the key stones of CIVITAS POINTER. Drawing from first-hand, corroborated statistical evidence gathered from participating cities, this publication presents the results of the CIVITAS Plus cross-site evaluation and policy assessment. These findings support the development of clear European-level policy recommendations that have the potential for being embraced by all European cities — not just those which make up the CIVITAS community.

The document seeks to identify factors that can boost the effectiveness and consistency of future strategies, thereby securing greater sustainability in urban mobility patterns. Policy makers are provided with contemporary facts for debating purposes, and a number of conclusions and recommendations based on lessons learnt from CIVITAS Plus are put forward.

Webinar on training for specific target groups

Webinar on training for specific target groups

CIVITAS Highlights: Mobility Management in the first 10 years of CIVITAS

CIVITAS Highlights: Mobility Management in the first 10 years of CIVITAS

Training on Company Mobility Plans - Szentedre, 18-19 Nov 2010

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

Training on Company Mobility Plans - Szentedre, 18-19 Nov 2010

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

Thematic groups infosheet

What is the purpose of the CIVITAS Thematic Groups? How can you become involved? This document gives a short introduction to the way the thematic groups work.

Webinar presentations "Interactive mobility information"

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

Webinar presentations "Interactive mobility information"

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

CITY-2-CITY EXCHANGE: School travel plan in Kaunas

CITY-2-CITY EXCHANGE: Company travel plans in Nantes

CITY-2-CITY EXCHANGE: Company travel plans in Nantes

CITY-2-CITY EXCHANGE: Soft Mobility in Graz - a success story

CITY-2-CITY EXCHANGE: The mobility centre in Graz

CITY-2-CITY EXCHANGE: The mobility centre in Graz

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Cluster Report Mobility Management