How can we transform our urban areas from car-dominated spaces to spaces for people? Can we...
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CIVITAS cities try to influence travel behaviour through mobility management, which includes marketing, communication, education and information campaigns.
The aim of mobility management is to change attitudes and travel behaviour with the ultimate goal to create a new mobility culture.
Initiatives include for instance mobility management plans for companies to get employees to travel to work using sustainable modes of transport, and awareness-raising campaigns and educational programmes at schools.
CiViTAS thematic video on: Mobility Management