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Madeira Island in the North Atlantic is part of the Madeira Archipelago, along with Porto Santo and the Desertas and Selvagens Islands. Madeira is a well-known and established tourist destination. There are tourists who come to Madeira almost every year and some come more than once a year for short visits. As a result, the economy of Madeira is based on the tertiary sector. Approximately two-thirds of the island is a natural park. Levadas (man-made water channels with pathways) cover almost the whole island and both residents and tourists use them for recreation.
Population (Madeira) | 267,785 (2011) |
Population (Funchal) | Approx 100,000 |
Population density | 353.52 hab./km² |
Climate | Subtropical-Mediterranean |
Gender | 78.2 female/69.3 male |
Car ownership | 2.7 people per car in Madeira |
Accidents | Approx. 13,314 car accidents p.a. |
Tourists (2014) | Nearly 1.4 million |
Landscape | Mountainous |
GDP from tourism | 10% |
Dominant employment sector | Public administration and tourism |
Car driver (53%)
Public transport (22%)
Other (16%)
Car passenger (9%)
Narrow and steep streets and lack of footpaths on some streets discourage residents from walking or cycling. Madeira Island has a motorway and an expressway connecting the coasts of the island.
1.5km of cycle lanes
25 million passengers transported annually
Reduced emissions by at least 325.5 t CO2
Reduced energy and fuel consumption by at least 1100 MWh
Increase uptake in use of public transport including including an additional 4.870 tourists using PT per year
At least 80% improvement of satisfaction among citizens and tourists
Decrease of 5% of traffic accidents in the target areas
Reduce private transport use by 10%
Uptake of 100 electric vehicles
Decrease of noise and emissions by 5%
Decreased number of commercial vehicles in the inner city by 5%
Less congestion in the inner city
100 residents and 100 tourists actively participating in the green credit scheme
Rebalance transport modal share by increasing sustainable modes in at least 5%
At least 200 hotel staff will receive training
At least 20 trainees will change their mobility habits towards more sustainable modes
At least 300 drivers and operational staff of PT companies receiving foreign language courses
Increase bus commercial speed of at least 10%
Decrease irregular parking in the target area of at least 10%
80% renewable energy during night time.
Better bus stop accessibility for at least 40,000 passengers/year
Increase road safety for pedestrians and accessibility to bus stops
Increased number of PT tickets sold to tourists - at least 5% (more 22.681 tickets sold per year)
Increased number of tourists that are aware of sustainable modes of transport before travelling
Increased total PT operational revenues - at least 2% (increase of 278,871€ in the PT operational revenues thanks to this single action)
Increased cost effectiveness of transport services
More attractive tourist destinations
Number of tourists using Internet on their mobile phone for tourist reasons expected to raise by 10% (increase of 53.571 tourists a year)