Madeira

Living Lab - Madeira

Madeira Island in the North Atlantic is part of the Madeira Archipelago, along with Porto Santo and the Desertas and Selvagens Islands. Madeira is a well-known and established tourist destination. There are tourists who come to Madeira almost every year and some come more than once a year for short visits. As a result, the economy of Madeira is based on the tertiary sector. Approximately two-thirds of the island is a natural park. Levadas (man-made water channels with pathways) cover almost the whole island and both residents and tourists use them for recreation.

City Factfile

Population (Madeira)	267,785 (2011)
Population (Funchal)	Approx 100,000
Population density	353.52 hab./km²
Climate	Subtropical-Mediterranean
Gender	78.2 female/69.3 male
Car ownership	2.7 people per car in Madeira
Accidents	Approx. 13,314 car accidents p.a.
Tourists (2014)	Nearly 1.4 million
Landscape	Mountainous
GDP from tourism	10%
Dominant employment sector	Public administration and tourism

Madeira Today

Modal Share

Car driver (53%)

Public transport (22%)

Other (16%)

Car passenger (9%)

Challenges

Increase the use of the urban public transport by tourists and locals

Increase the use of rural public transport by tourists, to encourage visits to the countryside and main touristic events

Decrease the number of cars in critical areas

Decrease congestion

Decrease noise level and improvement of air quality

Encourage tourists to explore the region using economic and sustainable modes

Encourage locals to use sustainable modes in their travels

Transport Infrastructure

Car network

Narrow and steep streets and lack of footpaths on some streets discourage residents from walking or cycling. Madeira Island has a motorway and an expressway connecting the coasts of the island.

Cycling network (Funchal)

1.5km of cycle lanes

Public transport network

25 million passengers transported annually

Madeira after DESTINATIONS

Reduced emissions by at least 325.5 t CO²
Reduced energy and fuel consumption by at least 1100 MWh
Increase uptake in use of public transport including including an additional 4.870 tourists using PT per year
At least 80% improvement of satisfaction among citizens and tourists
Decrease of 5% of traffic accidents in the target areas
Reduce private transport use by 10%
Uptake of 100 electric vehicles
Decrease of noise and emissions by 5%
Decreased number of commercial vehicles in the inner city by 5%
Less congestion in the inner city
100 residents and 100 tourists actively participating in the green credit scheme
Rebalance transport modal share by increasing sustainable modes in at least 5%
At least 200 hotel staff will receive training
At least 20 trainees will change their mobility habits towards more sustainable modes
At least 300 drivers and operational staff of PT companies receiving foreign language courses
Increase bus commercial speed of at least 10%
Decrease irregular parking in the target area of at least 10%
80% renewable energy during night time.
Better bus stop accessibility for at least 40,000 passengers/year
Increase road safety for pedestrians and accessibility to bus stops
Increased number of PT tickets sold to tourists - at least 5% (more 22.681 tickets sold per year)
Increased number of tourists that are aware of sustainable modes of transport before travelling
Increased total PT operational revenues - at least 2% (increase of 278,871€ in the PT operational revenues thanks to this single action)
Increased cost effectiveness of transport services
More attractive tourist destinations
Number of tourists using Internet on their mobile phone for tourist reasons expected to raise by 10% (increase of 53.571 tourists a year)