Following the idea of defining and implementing similar measures and initiatives in the partner cities, 2MOVE2 partners have developed altogether 23 measures. The development and implementation of similar projects and initiatives in the four cities will allow evaluation and comparison of the results and impacts in the different contexts within the leading and learning cities. In addition, the measures have been selected to allow transfer and applicability to other small and medium-sized towns.

Specific emphasis is given in 2MOVE2 to the measures of e-mobility, freight and ITS-based traffic management. Linking the proposed measures with the Sustainable Urban Mobility Plans and urban development plans is also being stressed. Other important topics which are addressed in the measures are the promotion of non-motorised mobility and public transport, as well as the enhancement of mobility information services for companies and citizens. The main goal of the participation in 2MOVE2 is to implement new measures which support and enable the establishment of more sustainable transport systems. This requires that the measures demonstrated in the framework of this project are not isolated, but are part of a comprehensive system combining measures in all action fields of CIVITAS.

Therefore, special importance is allocated to the issue of Sustainable Urban Mobility Plans. All four cities want to implement or advance sustainable urban mobility plans. The 2MOVE2 Working Group on SUMPs will provide strategic and political validation and advice to the project. It will be composed of site managers and local representatives such as politicians or relevant stakeholders. The working group will provide directions to improve the project's effectiveness, quality and compliance with policies, in addition to providing conclusions and recommendations resulting from the project.

The measures will be complemented by major awareness and consensus building efforts among others through training workshops and educational activities.