Mobility management is a concept to promote sustainable transport and reduce single occupancy car use by changing travellers’ attitudes and behaviour. At the core of mobility management are so-called soft measures such as information, communication, organisation of services and coordination of activities of different partners.
In the field of mobility management, CIVITAS cities worked on mobility planning; public participation; and mobility marketing/awareness raising. This highlight offers insights on the last subcategory.
Cities can make urban transport more efficient by influencing travel behaviour and modal choice through campaigns, action days, educational activities, individualised social marketing measures, mobility information centres and more.
Such measures are typically used to enhance the effectiveness of so-called “hard”measures such as investments in trams lines, roads and cycling infrastructure. Mobility management measures normally cost much less than hard measures and may have a very good benefit-cost ratio.
For these reasons, the CIVITAS Initiative has realised 67 measures on mobility marketing and awareness raising in 36 different cities from 2002 to 2012. Read the CIVITAS highlight to learn about some of the most successful and eye-catching among these to inspire other EU cities.
|Awareness-raising campaigns for sustainable mobility||Funchal||MIMOSA||2008-2012 - CIVITAS PLUS|
|Eco-driving training for bus drivers||Tallinn||MIMOSA||2008-2012 - CIVITAS PLUS|
|Mobility management: making public transport more popular||Tallinn||MIMOSA||2008-2012 - CIVITAS PLUS|
|Policy planning and cooperation||Bologna||MIMOSA||2008-2012 - CIVITAS PLUS|
|Mobility 2.0 Communication||Gdynia||DYN@MO||2012-2016 - CIVITAS PLUS II|
|Electromobile living||Aachen||DYN@MO||2012-2016 - CIVITAS PLUS II|
|Campaigns promoting public transport use and cycling||Szczecinek||RENAISSANCE||2008-2012 - CIVITAS PLUS|
|Training on energy-efficient driving||Vitoria - Gasteiz||MODERN||2008-2012 - CIVITAS PLUS|
|Travel information centre and mobility marketing||Coimbra||MODERN||2008-2012 - CIVITAS PLUS|
|Raising awareness on the new mobility strategy||Perugia||RENAISSANCE||2008-2012 - CIVITAS PLUS|
|Trip avoidance strategies||Perugia||RENAISSANCE||2008-2012 - CIVITAS PLUS|
|Walking promotion||Ghent||ELAN||2008-2012 - CIVITAS PLUS|
|Comprehensive mobility dialogue and marketing campaign||Ghent||ELAN||2008-2012 - CIVITAS PLUS|
|The Mobility Shop||Porto||ELAN||2008-2012 - CIVITAS PLUS|
|Establishing a travel information centre||Aalborg (within CIVITAS I)||VIVALDI||2002-2006 - CIVITAS I|
|Marketing new bus routes||Malmö||SMILE||2005-2009 - CIVITAS II|
The CIVITAS Thematic Group on Mobility Management kindly invites you to their webinar on...
Training session at the CIVITAS Forum Conference 2015.
This training on Mobility...