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Mobility Measure

The first EV chargers were installed in Rethymno for "park-and-charge" use. Tailored signage for the charging stations and the designated parking slots was designed, incorporating elements to highlight the sustainable profile of the city.
Increase uptake of electric vehicles among fleet operators

Rethymno is promoting increased uptake of electric vehicles and introducing new charging infrastructure. This should increase public awareness of and encourage activity towards achieving an economy based on low carbon emissions. The city launched the first EV charging points in the region and foresees incentives to fleet operators in order to introduce EVs and unlock the demand for EVs, empowering the sustainable and eco-friendly profile of the area.

Implementing sustainable mobility

Currently, there is only a small amount of electric vehicles on the island of Crete and charging infrastructure is very limited. Rethymno will launch the first EV charging points in the region and install infrastructure with photovoltaic-powered charging in order to promote the uptake of electric vehicles. Incentives for EV use will be introduced, along with campaigns to raise awareness among citizens and to motivate fleet operators to introduce EVs into their fleets.

The main objectives of the measure are to:

  • increase awareness of and interest in e-vehicles and e-bikes.
  • introduce public e-charging infrastructure in the region.
  • unlock public/private funding for additional charging points in the city and the region.
  • provide incentives to support e-vehicles demand.
  • facilitate procurement of electric vehicles by fleet operators.
  • decrease noise and GHG emissions due to increased share of clean vehicles.

Actions foreseen include:

  • A location study for e-vehicle charging points, taking into account tourists and citizens’ mobility;
  • Procurement and installation of the first public EV charging points in the region;
  • Signage with a powerful promotional message near charging points and in parking areas;
  • Campaign to raise awareness and demand of EVs through mentions in the local media, on social media, at public events, and test drives.
  • Incentives to fleet operators (car rental and taxi fleets) so as to encourage them to introduce electric vehicles into their fleets.
  • Cooperation with the region to create further charging infrastructure at the main entry  points to the island.

How did the measure progress?

The main activities performed so far are:

  • Analysis of requirements/system specifications and location study for the charging points.
  • Market research to identify the appropriate charging station equipment.
  • Initial workshops with fleet operators, car rental companies and taxi unions.
  • Procurement and installation of the first EV chargers a tkey parking spots in the city, alongside preparatory work for electrical grid connection.
  • The design and production of dedicated signage for charging stations, informative signage, and parking spots.
  • Operation of charging stations for free.
  • Promotional activities to increase awareness of and interest in EVs through test drives, local advertising, and mentions in local media.

What were the outcomes of the measure?

The main outcomes are: 

  • Installong four EV charging points.
  • Introducing f e-cars into private fleets.
  • Free EV parking card for electric cars found in all public parking sites.
  • Car rental companies informed.
  • Capacity building activities with regional stakeholders.