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Mobility Measure

A Sustainable Mobility Agency will be launched to promote alternative mobility modes to visitors. An online platform for promoting sustainable mobility plans will be developed aiming to achieve a modal shift towards cycling, walking and PT.
Sustainable mobility agency for tourists/visitors

Rethymno aspires to improve the quality of the overall service offered to tourists by enhancing the quality of environment, mobility and accessibility of the city. A strongly “tourist-oriented” approach is being adopted to provide new services combining tourism and mobility through the operation of a Sustainable Mobility Agency. The Agency will coordinate all transport activities stakeholders and will operate an online platform (also accessible on mobile devices) to promote sustainable mobility plans for selected routes. Alternative transport options and new mobility products for tourists will be designed to encourage more sustainable commuting choices and drive a modal shift away from single occupancy car use.

Implementing sustainable mobility

Rethymno will set up and operate a Sustainable Mobility Agency to coordinate all activities towards sustainable mobility modes, a sustainable travel planning app, and an online platform for promoting sustainable mobility plans.  It will also conduct campaign to promote sustainable mobility.

Alternative mobility options and new products combining tourism and mobility for tourists and residents will be designed to encourage more sustainable commuting choices. An eco-driving campaign will target 500 drivers.

The main objectives of the measure are:

  • Successful coordination of all sustainable mobility initiatives and transport services.
  • Improved mobility options and services for tourists and citizens.
  • A change in behaviour that sees higher use of more  sustainable transport modes in the city and prefecture area.
  • Reduced car use and an increased share of visitors using sustainable mobility modes during their holidays.
  • Improving the image and attractiveness of the city as a sustainable tourism destination.

The measures will be achieved through:

  • The set-up and pilot operation of a dedicated Sustainable Mobility Agency to coordinate all transport activities and stakeholders and to initiate and promote relevant services.
  • The analysis of mobility patterns of visitors/tourists and a survey to assess visitor satisfaction in terms of the mobility products and services offered.
  • An online platform (also accessible on mobile devices) promoting mobility and tourist services and providing sustainable mobility plans for selected routes.
  • A sustainable mobility campaign and information hubs at main airports.
  • A business model that will ensure the Sustainable Mobility Agency becomes self-sustaining.

How did the measure progress?

The activities implemented so far are:

  • Continuous cooperation and engagement of key stakeholders and relevant mobility and tourism actors.
  • Set up of the Sustainable Mobility Agency (site, staff recruitment, infrastructure).
  • Business development training and development of a business plan.

What were the outcomes of the measure?

The expected outcomes of the measure are:

  • Haivng the Sustainable Mobility Agency in operation.
  • An online platform (also accessible on mobile devices) promoting sustainable mobility plans.
  • Mobility and tourism information hubs at airports.
  • Sustainable mobility campaigns and satisfaction surveys for tourists.
  • Sustainable mobility travel planner with hotel/tour operators involved; capacity building for hotel staff to promote sustainable mobility routes and services.