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Mobility Measure

Promote the uptake of electric vehicles. Campaign on e-mobility (Jan 2021)

With the implementation of this measure, tourists have the option of renting electric vehicles and an incentive due to free parking. Tourists that are not very athletic have also the option of renting electric bikes. Residents have been encouraged to use electric vehicles for leisure transport for everyday life. This measure educates people to evolve towards a more sustainable destination which be more attractive due to cleaner air and lower emissions.

Implementing sustainable mobility

Specific objectives 

- Increase awareness and interest in electromobility

- Support car rental companies in increasing the number of rental electric vehicles and through promotional campaigns to increase awareness and interest in renting e-vehicles. This is further supported by the relevant infrastructure included in other measures

- Encourage the usage of e-vehicles, emphasizing the relevant benefits, including free parking in Limassol Municipality

- Support bike rental companies to increase number of electric bikes.

- Free parking for electric cars to be offered by Limassol Municipality

- E-mobility campaigns to create awareness, interest and use among tourists and residents for more sustainable mobility options such as e-vehicles and e-bikes

- Two national seminars to encourage other cities to follow

 

How will this be achieved?

Limassol Tourist Company prepared the material of the electro-mobility campaigns. Electro-mobility campaigns have been designed to provide the necessary information in the form of a printed and electronic brochure. Advertorials in hotel and other lifestyle magazines promoted this idea as a new sustainable way of life. Billboards and electronic advertisements also supported this effort. The campaign ensured publicity in the local and tourist media about the CIVITAS project and implemented actions in Limassol region.

 

How did the measure progress?

Promotional campaigns, competitions and events have been organized aiming to raise awareness about the EV modes and their positive impacts. Limassol Tourist Company participated successfully in European Mobility Week events (2017, 2018, 2019, 2020) included various activities such as, cycling and electric vehicles photo exhibition, competitions, live links, bicycle showcase of the event and walking tours, bus sightseeing tours, cycling arena, bicycle treasure hunting, and a poster competition with students of primary schools and a poster exhibition “I travel by bus”. In European Mobility Week 2020 a ceremony was organized, and students were awarded for their participation in poster competition. Also LTC, in collaboration with NextBike CY, organised an event, a bicycle ride in the old city of Limassol, where vests with the logo of Destinations, were distributed to the participants to promote the projects.

Promotional and communication material was designed and printed, included brochures, advertisements in hotels and lifestyle magazines, billboards, posts in local media, radio campaigns, a dedicated Facebook updated on an ongoing basis, a web page on electromobility #poweruptoelectric, a promotional video etc. For the purpose of competitions and events, leaflets, and T-Shirts were designed and produced in order to be distributed during the events. All this material helped promoting and conveying the idea that e-vehicles use is a new sustainable way of life.

In addition, all the events were successful demonstrating people interest to the e-mobility issue. A total number of 2.500 people participated in the organised campaigns and events show their interest in all activities and opportunities offered. Representatives of the Electricity Authority of Cyprus informed participants about EV charging network in Cyprus and how it operates an electric car.  

Two national seminars were organised in July 2017 and July 2018 with representatives from other regions of Cyprus authorities in order to replicate electromobility to their cities and to present relevant national development on tourism related to sustainable mobility modes of transport.  

LTC also, participated in exhibitions, events and conferences, aiming to promote the CIVITAS DESTINATIONS project by distributed electromobility and sustainable mobility guides to visitors: 

  1. Cyprus Exhibition organised by the World Trade Centre (September 2017). 
  2. 5th Sustainable Mobility Conference in Nicosia, organised by the Ministry of Communication and Works (May 2018).
  3. OPAP Marathon (March 2018).

What were the outcomes of the measure?

  • Increase awareness and interest in electromobility. Number of private electric car owners in Limassol is increasing.
  • Some car rental companies included electric vehicles in their fleet and other are planning to do so in the coming years. 
  • Free parking policy for e-cars in Limassol Municipality
  • Increased number of e-bikes for rental