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Mobility Measure

Promote the uptake of electric vehicles. Campaign on e-mobility

Tourists currently travel around the island using rented cars and taxis. A smaller percentage of tourists use public transport. With the implementation of this measure, car rental companies and bike companies will be supported to increase the number of rental electric vehicles and e-bikes.

Implementing sustainable mobility

Electro-Mobility campaigns will increase awareness and create interest amongst tourists and residents aiming at increasing the use of eco-friendly vehicles. This measure will upgrade infrastructure, educate people and focus on making Limassol a more sustainable destination for tourists with less CO2 emissions and a healthier environment.

What were the outcomes of the measure?

An integrated communication strategy was developed, along with promotional material such as brochures and billboards. 

An electromobility campaign was held to provide awareness and create interest among tourists and residents to increase the use of eco-friendly vehicles. This included:

  • Advertorials published in hotels and other lifestyle magazines  to promote sustainable mobility
  • Radio campaigns
  • A dedicated Facebook page on electromobility #poweruptoelectric
  • Events: European Mobility Week Event. Showcase electric vehicles and provide information on EV-Charging network and systems
  • A Promotional video