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Mobility Measure

Green Mobility Hotel Award

Through experiences gained and best practices exchanged during the compilation of the SUMP, Transport Malta and the Ministry for Tourism shall disseminate information on sustainable transport planning with local hotels. 

Implementing sustainable mobility

This award seeks to create awareness with tourist operators, encouraging them to implement sustainable mobility measures with their guests, the business community, employees and the general public.

This award and labelling scheme is a voluntary initiative and adds real value to business credentials and company image by boosting company efficiency and by creating positive implications on the carbon footprint, climate change and corporate social responsibility.

Objectives

The following are the objectives which the green mobility hotel award aims to achieve:

1. Improve the guests’ experiences and travel behaviour;

2. Safeguard the environmental assets (including air quality) which attract tourists to the Maltese Islands;

3. Improve the quality of life of residents by contributing to the transport management in the tourism sector;

4. Mitigate the tourism carbon footprint stemming from the hotel industry;

5. Raise awareness about sustainable urban mobility practices amongst tourist operators and their stakeholders including employees, suppliers, etc;

6. Incentivise the hotel industry to adopt practices that contribute towards green mobility and encourage green initiatives as part of the continuous improvement processes of tourist operators;

 

How will this be achieved?

After compiling a list of stakeholders that will be directly/indirectly impacted by this measure, the consultations, together with the baseline date collection, baseline analysis and user needs analysis will commence, led by the Ministry for Tourism.

The Ministry will develop a set of guidelines to be presented during an information session with hotels in Month 29. This will introduce the project and the measure prior to the launch of the competition in Month 31.

The submissions received from the hotels will be evaluated by the expert that will be engaged through a public call will audit the hotel prior, during and following the implementation of the winning measure. This will ensure adherence to the measure as described in the application.

 

How did the measure progress?

The Ministry of Tourism has embarked on preparing the guidelines of the competition as well as the specifications required for the call to engage a team of experts to audit the hotels. The tender has been issued but the received bids were all above the allocated budget. The call is expected to be reissued in the coming weeks.

The Ministry of Tourism leading this measure are also in contact with the marketing team engaged by Transport Malta for the purposes of the DESTINATIONS Project. The team will be in charge of designing the sub-brand for the hotel award. This will be incorporated in all the promotional material related to this award.

Preparations are currently underway to design an information leaflet to be distributed during the information session which will be held in Month 29.

 

What were the outcomes of the measure?

This measure is expected to encourage the hotel industry to start thinking towards implementing sustainable mobility as a new way to attract and retain tourists.

Considering the challenges that the highly seasonal tourism has on a small island such as Malta having a high population density and being highly car dependent, addressing sustainable mobility with tourists will improve the quality of life of the local residents, the experience of the tourist and improve the air quality.

Basic Information

MAL 6.1
Ongoing
December 2016

Thematic Areas