Green mobility card

This measure aims to deliver a feasibility study for a Green Mobility Awarding Scheme at city and prefecture level. Rethymno will search for viable business case scenarios for launching a Green Mobility Card and incentives to award tourists and residents for choosing sustainable mobility options. The Green Mobility Card concept will be also examined as a business tool for local SMEs through exchanges with stakeholders, local and regional entrepreneurs, and transport operators to evaluate its feasibility and sustainability.

Implementing sustainable mobility

A feasibility study will be conducted to identify a viable business case scenario for setting up and maintaining a self-sustained Green Mobility card for payment and incentives to award tourists and residents for choosing sustainable mobility options. Users will be able to collect green credits/points when using PT or other sustainable mobility services in the area/region which will be used for discounts in shops, restaurants, events, attractions entrance or to local products.

The main objectives are to:

design an attractive, self-sustaining green mobility credit scheme,
promote sustainable modes of transportation and to provide benefits both to visitors/tourists and local/regional businesses;
develop a business tool for promoting mobility services/products of local SMEs.

Planned actions include:

Business plan development for a self-sustaining Green Mobility Card.
The engagement of key stakeholders, PT operators, the private sector, and potential sponsors.
Dissemination of the business plan’s key elements among relevant stakeholders to encourage a sense of 'ownership' of the scheme among them.