Green mobility card

Rethymno will study a business model for a “green mobility award” scheme through a Green Mobility Card in order to encourage tourists and citizens to adopt more sustainable lifestyle patterns. More use of sustainable transport modes will offer a greater number of credits!

Implementing sustainable mobility

This measure aims to deliver a feasibility study for a Green Mobility Awarding Scheme at city and prefecture level. Rethymno will search for viable business case scenarios for launching a Green Mobility Card and incentives to award tourists and residents for choosing sustainable travel options.

The Green Mobility Card concept will be also examined as a business tool for local SMEs through exchanges with stakeholders, local and regional entrepreneurs, and transport operators to evaluate its feasibility and sustainability.

The main objectives are to:

design an attractive, self-sustaining green mobility credit scheme,
promote sustainable modes of transportation and provide benefits both to visitors/tourists and local/regional businesses;
develop a business tool for promoting mobility services/products of local SMEs

Planned actions include:

Business plan development for a self-sustaining Green Mobility Card.
The engagement of key stakeholders, PT operators, the private sector and potential sponsors.
Dissemination of the business plan’s key elements among relevant stakeholders to encourage a sense of 'ownership' of the scheme among them.

How did the measure progress?

The activities implemented so far are:

Business plan for a self-sustained green mobility card under development.
Consultations with key stakeholders, PT operators, local businesses and potential sponsors.