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Mobility Measure

Communication for the introduction of the Bus Rapid Transit (BRT)

Implementing sustainable mobility

The construction of a BRT might cause some inconvenience to neighbours and visitors. For this reason, the main focus of this measure is to carry out a communication campaign in order to raise awareness of the importance and scope of the project, given that the BRT will bring economical and environmental benefits as well as becoming an eco-friendly city where pedestrians are the main players. With this objective, a 3D film simulating a real BRT trip (of about 4 minutes) will be recorded. In addition, dedicated information sessions for target users as elder people, journalists, students or neighbourhood associations will be carried out. Watch a promotion video.



How did the measure progress?

In December 2017 the tender process for a 3D BRT film production was awarded to Oportunidades Canarias. This film is expected to be shown to the general audience by the EMW 2018.