Marketing Urban Cycling
Basic Information
Series Title
CIVITAS thematic course
Language
English
Availability
Price
Free
Host
DTV Consultants
Certificate
Yes
Registration required
Yes
Summary
This course gives a broad overview of the main elements involved in marketing urban bicycling. It discusses the history of marketing bicycling and how this marketing has influenced behaviors. The course also explores the elements of creating a marketing campaign as well as relevant examples from several international cities.
Material creator
Meredith Glaser and Copenhagenize Design Co.
CiViTAS Learning Centre
Associated project: CAPITAL
learningcentre [at] civitas.eu
