Back to Top

Mobility Management

Influencing and change attitudes and travel behaviour through “soft” measures

Mobility Management (MM) is a concept to promote sustainable transport and reduce single occupancy car use by changing travellers' attitudes and behaviour.

At the core of mobility management are "soft" measures such as marketing, information, communication, education, organisation of services and coordination activities of different partners.

Such measures most often enhance the effectiveness of "hard" measures within urban transport (e.g. new tram lines, new roads or bike lanes). In comparison to "hard" measures, mobility management measures do not necessarily require large financial investments and may have a high benefit-cost ratio.

The CIVITAS Thematic Group (TG) on Mobility Management discusses the following types of MM measures: 

  • Information giving, including real-time travel information; 
  • Awareness raising and promotion of sustainable modes;
  • Education and training, both in schools and elsewhere;
  • Site-based measures such as school and company travel plans;
  • Telecommunications and flexible time organisation, e.g. teleworking, changing opening hours, changing the number of times patients or citizens are required to travel to the hospital or city hall, internet shopping and e-government.

The following types of MM measures are treated in other CIVITAS groups:

More information

For more information on mobility management, contact Sarah Martens. To join the group, click on the banner on the right-hand side on the thematic group's homepage. Take a look at the cities that are already members of this thematic group, and view resources relevant to members in the Resources tab.

Please note that the following topics are not discussed here: 

Submitted by Sebastián PERNET on 22/12/2016

Youth For Public Transport (Y4PT) Foundation, with the support of the International Association of Public Transport (UITP) and its members, and following the long-standing tradition of Y4PT Youth Lab series, is promoting the organization of local transport hackathons around the world, by combining the best of boundless human creativity and the benefits of current information and communications technologies (ICTs) in collaborative environments, with the aim of advancing transport sector towards sustainability.

Winners from each local transport hackathon will join other Canada-based hackers at the 1st Y4PT Global Transport Hackathon Montreal 2017 ( http://www.y4pt.org/projects/hackathon ) in the framework of the 62nd UITP Global Public Transport Summit Montreal 2017 – the world’s oldest and leading sustainable transport event – to contest in a final round for unveiling the world’s best ground-breaking transport solutions.

More than 20 major cities around the world are hosting the first local transport hackathons. Other cities are also welcome to join.

Different local stakeholders such as universities, youth groups, ICT companies, transport operators, authorities, start-up mentors and hackers are called to collaborate with Y4PT and to be part of the world’s first ever global transport hackathon.

Everyone is invited to get on board. This is an one-off opportunity to show to your audience and users how important is for you to support this kind of events where innovation and creativity is putting forward new ICT-related solutions to boost both the private sector business performance and the public sector policy efficacy, and thus to unlock new opportunities to expand, diversify and renew your organization’s portfolio of products and services.

Further information on the 1st Y4PT Global Transport Hackathon Montreal 2017 at http://www.y4pt.org/projects/hackathon , or or please contact: Mr. Sebastián PERNET, Co-Founder and Treasurer of Y4PT Foundation, sebastian.pernet@y4pt.org .

Follow up the Y4PT Transport Hackathon series on social networking/media websites ( http://www.y4pt.org/social-networks ) such as Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube by using the hashtag #Y4PThackathon .

SarahMartens's picture
Submitted by Sarah Martens on 02/09/2016

A general shift towards sustainable modes of travel is taking place. Children are using more sustainable modes to go to school and workers are using cars less. Developing and implementing a travel plan can reduce the need for people to travel to and from a location and encourage others to travel more sustainably. Download the Insight >

All published and forthcoming Insights are accessible on the Key Publications page and the CIVITAS Library.

Submitted by Eileen O'Connell on 03/08/2016

The EVIDENCE Project has researched and published the economic evidence for sustainable mobility measures. For those involved in training and educating the next generation of transport professionals, the project has made available course material on 7 sustainable mobility themes. These can be downloaded from the project website to be incorporated into your course framework. 

http://www.evidence-project.eu/index.php/resources/training-materials

 

The conference theme is ‘zero-emission mobility for all’.

The event will focus on solutions to make mobility in cities and towns more sustainable, with a view to making Europe a carbon-neutral continent by 2050, as set out in the European Green Deal.

Many cities adapted their infras...

Author: Richard Adams
28/09/2020 - 12:01

As the three CIVITAS Living Lab projects – CIVITAS DESTINATIONS, CIVITAS ECCENTRIC and CIVITAS PORTIS - draw to a close, they are holding a final joint online conference to reveal their exciting results.

Join from 6-20 October 2020 to discover the 175 sustainable urban mobility solutions t...

Author: Richard Adams
14/09/2020 - 10:36

The fully digital event will allow participants to share knowledge and join discussions on key urban mobility topics from their desks.

The keenest minds from the mobility field and beyond are set to share their expertise and insight within the over 30 sessions that attendees can choose fro...

Author: Richard Adams
09/09/2020 - 17:13

Towns and cities are invited to apply for the CIVITAS Awards – the prizes that highlight some of the most ambitious, innovative, and successful sustainable urban mobility work currently being carried out.

The year 2020 will be remembered for many reasons; not least, it has been a year of r...

Author: Richard Adams
02/09/2020 - 17:18

Unfortunately, the CIVITAS study visits scheduled for 2020 could not take place due to the ongoing COVID-19 crisis.

As an alternative, CIVITAS is producing an interactive e-publication that will immerse readers in the best practices of leading mobility cities. Alongside the cities selected...

Author: Richard Adams
24/08/2020 - 13:34
29/09/2020 to 02/10/2020
In light of the ongoing uncertainty around the COVID-19 pandemic, the European Commission's Urban Mobility Days Conference in 2020 will be held as a fully digital event. 
03/09/2020
The CIVITAS PORTIS webinar series is sharing the experiences and lessons learnt of the five project cities, Aberdeen, Antwerp, Constanta, Klaipeda and Trieste, as they seek to foster a shift to sustainable mobility through a combination of behavioural change campaigns, new digital services and physi...
10/07/2020
European cities are facing several challenges when it comes to their senior citizens. While this population group is growing, it is key to enable and empower them to move around the city independently and sustainably.
Show More
02/07/2020
An ongoing series of webinars from CIVITAS PORTIS is exploring how to foster a change in mobility behaviour patterns and a shift towards the use of more sustainable modes. In the second webinar in the series, "The Digital Dimension", find out why the Smart Ways to Antwerp route planner won the Agori...
Show More
01/06/2020 to 02/06/2020
*** Due to the ongoing public health crisis across Europe and beyond, this event has been provisionally postponed until this autumn. Information on the new dates will be made available in due course.*** The three CIVITAS Living Lab projects – DESTINATIONS, ECCENTRIC and PORTIS – invite you to join t...
05/05/2020
An upcoming webinar from CIVITAS SUITS will look at "data management and exploitation for sustainable urban mobility". It will advocate crowdsourcing as a sustainable and low-cost method to acquire mobility data and it will present a data modeling approach to minimise traffic delays. The webinar...

Wiki-Quotes-2016-11_3

CIVITAS QUOTES: Social marketing for mobility management

Wiki-Quotes-2016-11_2

CIVITAS QUOTES: The first MaaS: the "Hannovermobil"

Wiki-Quotes-2016-11_1

CIVITAS QUOTES: Mobility-as-a-service (MaaS)

Wiki-Quotes-2016-08_4

CIVITAS QUOTES: CIVITAS & Society - The key role of walking

wiki_Quotes-2016-08_3

CIVITAS QUOTES: CIVITAS & Economy - Economic benefits of walking and cycling

Wiki-Quotes-2016-08_2

CIVITAS QUOTES: CIVITAS & Transport - Prioritizing pedestrians

Wiki-Quotes-2016-04_3

CIVITAS QUOTES: CIVITAS & Economy - Making the elderly cycling 

Wiki_Quotes-2015-12_3

CIVITAS QUOTES: CIVITAS & Economy - Eco-driving

Wiki-Quotes-2015-11_4

CIVITAS QUOTES: CIVITAS & Society - Awareness raising campaign

Health benefits of active travel - CIVINET UK&Ireland webinar 20 Oct 2015

Training on company mobility management - Ljubljana, 9 Oct 2015

Training on company mobility management - Ljubljana, 9 Oct 2015

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Communicating with the citizen - CIVITAS resources

Reports Activity Fund projects on Mobility Management

Reports Activity Fund projects on Mobility Management

Wiki_Quotes-2015-07_4

CIVITAS QUOTES: CIVITAS & Society - Personalised travel plan

Wiki-Facts and Figures-2015-01

CIVITAS FACTS&FIGURES: Mobility Management in CIVITAS Plus cities (2008-2012)

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

SEGMENT guidance materials

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Online meeting CIVITAS Forum Conference 14 October 2014

During an online meeting, the CIVITAS Thematic Group on Mobility Management discussed the most interesting mobility management presentations held at the CIVITAS Forum Conference 2014. We also discussed the future activities of the Thematic Group.

Interactive mobility information - Discussion paper

In the first webinar of the Thematic Group on Mobility Management, we discussed some examples of interactive internet applications that allow users to tailor travel information to their own needs. However, user statistics show that not all website visitors use these interactive features. 

Do you think interactive information tools are worth the investment? 

Join the discussion on CIVITAS Interactive or read and comment on our first thematic group discussion paper, dedicated to the topic of interactive mobility information.

Forum Conference 2014 - Mobility management presentations

Forum Conference 2014 - Mobility management presentations

Policy Recommendations For EU Sustainable Mobility Concepts based on CIVITAS Experience

The Policy Recommendations present the main findings arising from the evaluation of the CIVITAS Plus Collaborative Projects (CPs), which ran from 2008-2012.

This publication was written under the auspices of the CIVITAS POINTER project, which supported five collaborative projects (CP s) implemented within the framework of the third edition of the CIVITAS programme. Evaluation and monitoring were the key stones of CIVITAS POINTER. Drawing from first-hand, corroborated statistical evidence gathered from participating cities, this publication presents the results of the CIVITAS Plus cross-site evaluation and policy assessment. These findings support the development of clear European-level policy recommendations that have the potential for being embraced by all European cities — not just those which make up the CIVITAS community.

The document seeks to identify factors that can boost the effectiveness and consistency of future strategies, thereby securing greater sustainability in urban mobility patterns. Policy makers are provided with contemporary facts for debating purposes, and a number of conclusions and recommendations based on lessons learnt from CIVITAS Plus are put forward.

Webinar on training for specific target groups

Webinar on training for specific target groups

CIVITAS Highlights: Mobility Management in the first 10 years of CIVITAS

CIVITAS Highlights: Mobility Management in the first 10 years of CIVITAS

Training on Company Mobility Plans - Szentedre, 18-19 Nov 2010

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

Training on Company Mobility Plans - Szentedre, 18-19 Nov 2010

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

EPOMM newsletters

Thematic groups infosheet

What is the purpose of the CIVITAS Thematic Groups? How can you become involved? This document gives a short introduction to the way the thematic groups work.

Webinar presentations "Interactive mobility information"

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

Webinar presentations "Interactive mobility information"

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

CITY-2-CITY EXCHANGE: School travel plan in Kaunas

CITY-2-CITY EXCHANGE: Company travel plans in Nantes

CITY-2-CITY EXCHANGE: Company travel plans in Nantes

CITY-2-CITY EXCHANGE: Soft Mobility in Graz - a success story

CITY-2-CITY EXCHANGE: The mobility centre in Graz

CITY-2-CITY EXCHANGE: The mobility centre in Graz

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Promotion and Education

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Policy Advice Note Mobility Management

Cluster Report Mobility Management