Ideas from the public included parking basements under big squares in the city centre, parking integrated with park benches, combined parking for cars and bicycles, roof bicycle parking, a Ferris wheel for parking bikes and many more. Of the 190 innovative ideas put forward, the Council chose a Behavioural Change solution as a cost effective and efficient way for Utrecht in the long-term: Clear Information on Utrecht’s Bike Parking Rules, Enforcement of regulations by the Council and Separate Signage for short-term and long-term parking.Having conducted phase one of research, the Council has now embarked on an information campaign, clearly defining the rules to bicycle owners. Specific improvements to short-term parking will require further testing and development regarding rules, parking infrastructure and related maintenance services to ensure they can be applied properly. As with all behaviour change measures, this new parking solution will take time to implement but when it is, it is hoped that the results will stand Utrecht in a good staid for the long-term. Other activities concluded by the City of Utrecht in 2010 include the completion of a guarded bicycle parking facility of 2,691 places at the Smakkelaarsveld and a similar facility of 150 places at the Lange Koestraat.