TELLUS provided the opportunity to discuss previously neglected transport topics, especially commercial/goods transportation. Project results and the awareness that TELLUS has raised among all stakeholder groups greatly facilitated the ongoing and future environmental work in the cities. TELLUS contributed to increase awareness among the business community, especially logistic companies. In some cities these companies participated in more than one measure, increasing the chances of synergy.

There were the first signs of companies looking beyond city boundaries and establishing European-level cooperation. For example, DHL started to cooperate in the field of clean vehicles with TELLUS Gothenburg, which was continued at a later stage with TELLUS Berlin and then finally with Bremen (VIVALDI project).

An important finding in the project was that in future budgets there should be more financial coverage for soft measures such as marketing and awareness raising. Without awareness and satisfaction on the part of the envisaged users, no measure can run successfully. There must be a user-orientated perspective for organizations, but especially for technological applications.

The TELLUS approach resulted in improved cooperation at all levels and strengthened the involvement of stakeholders including residents, politicians, administrations, research and development institutions, the business community and the media. It was also found that backup and support from the city administration were essential, since personal and institutional commitment can be a decisive factor for the success of a measure or a project.

Private demonstrators were also found to be a strong driver in providing innovative transport solutions in many areas such as mobility services, vehicle technology, information technology and new forms of cooperation.

The project also revealed the importance of evaluation – something that received much greater attention in later phases of the CIVITAS Initiative. The collection of data and information for evaluation was often not budgeted for, thus cooperation with evaluators posed an additional workload for some demonstrators. The advantage of evaluation was not always immediately perceived, even though it is as important as the preparation of any new measure or project.