Currently motorized private vehicles represent over 40% of the total city modal split and bus and bicycle are just 12% and 0.4% respectively. Despite the improvements in the sustainable mobility infrastructure, both already existing (dedicated bus and bicycle lanes, bus itineraries redesign) and foreseen (public bicycle loan scheme), there is a quite strong “car culture” which makes more difficult the transition towards sustainable mobility. On the other hand, electric vehicles are still not widely diffused in Malaga, although a huge demonstrative project is being carried out within the city, based on trials of 200 electric vehicles during 4 years, together with the installation of several electric recharging points.
The campaign addresses both the use of sustainable means of transport and electric vehicles, focusing on young generations, who can have a strong role in the daily mobility decision making process, as well as multiplier effect in its social relationships: primary school students are the main target of scholar routes by bus, bicycle and walking, whereas university students are the target for “respectful driving” classes and electric vehicle trials.
The measure consists of two main activities:
- monitorized scholar routes: After a previous study on the most effective sustainable means of transport for each of the ten primary schools that are planned to participate in the measure, it will be designed a scholar route with the support of the students’ teachers and parents, as well as asking for the collaboration of local shops close to the schools. Scholar routes will be implemented by the students, together with trained supervisors.
- respectful driving classes and electric vehicles trials: Several open classes on respectful and energy efficient driving style will be given to university students, with the collaboration of local driving schools. After the theoretical classes, students will be invited to experiment the driving of both light (pedelecs) and heavy (cars) electric vehicles.