Back to Top

Smart, helpful and phone-friendly communication campaign in Bologna

Author: CIVITAS Support
Posted on: Tuesday, February 1, 2011 - 16:50
Bologna , MIMOSA

The Municipality of Bologna’s recent communication campaign sets out to be user-friendly for today’s technologically aware citizens. In line with the Air Quality Agreement which the region, districts and municipalities signed up to in autumn 2010, measures to fight air pollution will be strengthened from January 2011.

Up until the end of March 2011, heavily pollutant vehicles and mopeds will be prohibited from entering certain areas of Bologna's city centre. To clearly explain the new rules and locations to citizens, most notably students and younger people, the Municipality of Bologna is carrying out a large scale communication campaign.An innovative aspect of the campaign is the ‘Smart Phone’ software. All maps and leaflets will contain a QR code allowing smart phone owners to photograph the code and read all the information directly from their phone. Communication material has also been handed out on ground level at: schools, public events on sustainable mobility, official info points at the Municipality of Bologna and other main meeting points for young people (e.g.: University, libraries, commercial shops).The promotional materials include 17,000 maps of the city, with detailed information about new restrictions, the exact location of cameras used to enforce the changes and other city mobility news. 3,000 stiffened cards with a summary of the information and leaflets designed to be displayed on school noticeboards.

Related documents

Currently there is no more information

News Search

Latest Events

05/09/2017 to 06/09/2017
European Integrated Projects (EIP), membru CIVINET ROMÂNIA, organizează în perioada 5-6 septembrie,...
13/09/2017
On Wednesday 13th September 2017, the European projects CIVITAS ELIPTIC (www.eliptic-project.eu) and...
26/09/2017
AGENDA TALLER CIVINET ESPAÑA Y PORTUGAL, 26 de septiembre de 2017 La movilidad en las ciudades - es...
27/09/2017
The final conference on Logistics Cloud will take place on 27th of September 2017 at Auditorium Kare...
27/10/2017
În 27 octombrie 2017 va avea loc la Timișoara, un workshop privind soluții eficiente de combatere a...