Daily journeys to school and back have led to increasing traffic problems near schools. The growing traffic poses a safety risk. This in turn leads more parents to drive their children, which again worsens the situation. This vicious circle is not only a concern from a safety and environmental perspective but the municipality is also worried about the long-term impacts if children do not grow up with the habit and experience of walking and cycling.
Aalborg has therefore with this measure tested new ways of communication to get children to bike to school. The School Cycling campaign has combined traditional campaigning elements such as posters, leaflets, etc. with communication through mobile phones and the Internet.
The main objectives of the measure were to:
- Reduce the number of children that are driven to school by car;
- Increase the number of children that cycle to school; and
- Sensitise children on sustainable mobility issues.
This issue has been high on the agenda of the municipality for a number of years already with both national and local cycling campaigns. The city has the objective to reduce the number of children being driven to school by car to a maximum of 10 percent in urban areas, and 20 percent in rural areas by 2020. With this goal in mind, Aalborg has built on current campaigns with a new initiative on the 17 schools within the CIVITAS ARCHIMEDES corridor that focuses on travel behaviour, road safety and health.