This measure involved the development and launch of a coordinated and branded road safety publicity campaign to increase road safety awareness and influence the behaviour in groups of people who are statistically most at risk of being injured in collisions.
This was followed by the implementation of innovative road safety engineering measures, at four high risk sites in the CIVITAS area to improve safety.
Initial research was undertaken to identify a) those people most at risk of collisions, b) the sites where they are most at risk, and b) how and why collisions occur. Using this research, designs for road safety solutions were drawn up and implemented. Solutions included changes in lining and signing and a poster campaign.