The activities in the framework of measure 4.1 are closely related to other measures of Gdańsk, which serve the purpose of stimulating Gdańsk inhabitants' awareness of sustainable transport and participation in the development of new sustainable transport habits and behaviour. Therefore in measure 4.1 as in the measures 4.3, 4.4 and 5.1. social communication tools in the area of advertising, information and promotion were applied during MIMOSA. The use of tram as a sustainable transport modality has been promoted throughout the duration of the project, including the tram line to the district of Chełm. The main types of tasks carried out in the framework of measure 4.1 involved: • developing promotional strategies and tools for example: promoting slogan: “Change Your City”, placing banners promoting MIMOSA`s actions on trams etc.; • on line surveys, results of which were used to indicate problems of tram transport services and to measure passengers satisfaction and to work out proper promotional activities; • workshop „Image of Public Transport” (12 September 2011) training on Quality in Public Transport for PT Providers, PT Management and NGOs indicated methods of modern quality management in public transport; • organizing and taking part in outdoor events for citizens like: TRAKO 2011 - International Railway Fair, “Picnic with a tram” (May 2012), press conference on a vintage tram on 10 July 2012, event introducing new type of modern tram PESA in Gdansk, opening a new tram way extension etc.; • Social Media in service of Public Participation (facebook, blog etc.) • Tram Movie “Nocny przejazd” (Night Tram) presented on regional T.V. in November 2011; • a large scale trams occupancy survey (Spring 2012) used by PT Management company to adjust tram timetable to the passengers real needs; • organizing a competition for a T-Shirt project promoting sustainable transport. • tram Urban Game - (21 April 2012) "Your Turn. Explorers of tram projects. Discover their secrets"; • organizing a competition for a short story about the most ridiculous car use; • Tram Spot competition (July, August, September 2012).