This measure involves the improvement of available public transport information. The travel information website (www.journeyon.co.uk) enables users to obtain personalised information about their journeys, including optimum route, time required, calories burnt (by mode) and topography. Elements of this service were programmed to become accessible via handheld devices.
Implementation began with a technical review of other similar websites which already had established a mobile version. Once a plan for implementation had been drawn up based upon the review, two suppliers were employed to design and deliver the measure. Once completed, the mobile site was tested and officially launched.
Cyclist Counter Displays were also delivered at 2 key locations across the city in the CIVITAS Plus corridor in Brighton & Hove. These count the cyclists passing and display that number on a nearby sign, locating cyclists as part of the 'everyday' in the city rather than as a 'niche' market. Implementation of this measure began by indentifying sites for installation and suppliers of the hardware. Once this had been completed the cycle counters were installed and extensively tested; evaluation then followed.