The redevelopment started in 2006 and will finish in 2020. Ghent aims to raise public awareness and support for the major construction works, which include the redevelopment of the new train station, new terminals for public transport, 10,000 new bicycle sheds and underground parking for 2,810 cars through public communication channels. The city will develop an information centre to promote the main projects, attempt to change the mobility culture in the area of the CIVITAS-ELAN-corridor and implement innovative communication tools such as a 3D digital model.
All the stakeholders involved in the construction will contribute to the communication campaign both financially and with outsourced personnel. All parties have the shared objective of participatory communication with inhabitants, commuters, schools, unions of public transport users, cyclists, pedestrians, disabled persons, retailers, administrations, planners, public and private transport organizations and companies. Ghent will use a digital 3D scale model to show how the city will look when the construction is completed.
The objetives were redefined during the project:
• Acceptance of the governmental communication strategy on the redevelopment projects in the main train station area by min. 70% of the main public and stakeholders.
• Acceptance of the governmental participatory approach for the redevelopment project and for sustainable mobility campaigns by min. 60% of the main public and stakeholders