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Neighbourhood oriented marketing of sustainable multimodal mobility services

Munich

The newly built Domagkpark housing area will be home to more than 4.000 residents, schools, educational and other facilities. Various innovative mobility services and amenities are present in the neighbourhood. As part of CIVITAS ECCENTRIC, the City of Munich will implement a marketing campaign for the Domagkpark residents including both direct and dialogue marketing for sustainable mobility, mobility management for the local schools and childcare facilities as well as mobility consultation for the companies located in the adjacent business area.

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