The city of Gdansk is aware that if its sustainable mobility measures and infrastructure developments are to be successful, they will need to be communicated. The city therefore decided to develop promotional and advertising activities to make people aware of Gdansk’s participation in CIVITAS MIMOSA, and more importantly trigger behaviour change. The main objectives of the measure are to: • Promote sustainable modes from an angle of citizens’ health; and • Inform citizens of the availability of recreation facilities and encourage their use. The measure is mainly targeting adult inhabitants of Gdansk to animate them to use the city’s newly opened recreation facilities, such as the Tricity’s seaside bicycle path to enjoy better health. The facilities are a short distance from the city centre and close to a number of large residential areas. Information and promotion campaigns are to convey where citizens can do sports and what the facilities include.