A mobile phone portal has been developed. Some of the gadgets from Measure 9 (Modernising Travel Information in Aalborg) have been made available in the portal together with other relevant travel information and functions – e.g. the possibility to by SMS bus tickets. The mobile portal NTmobil.dk was launched in August 2010.The public transport authority of North Denmark (NT) keeps logs of the use of the service for evaluation.
Parallel to this work the JAVA based application has been developed in cooperation with the National Journey Planner and released in the start of the reporting period. The mobile application integrates the following functions: GPS based search and presentation of real-time information from the 30 nearest bus stops, Travel planning “from here” based on mobile phone GPS and “Take me home” travel planning based on GPS position as departure and predefined home address as destination. A status end September 2011 showed that more than 3.000 people have downloaded the JAVA application.
To complete the integration a full real-time information interface is established from the NT central system to the National Journey Planner which enables showing actual arrivals and departures for almost all buses in the NT area. The real-time information is based on the onboard computers that also are used in measure 69 for information screens inside the buses (On-trip Bus Traveller Information in Aalborg).
In 2011, NT and the City of Aalborg has conducted a major advertising campaign by using several types of media to inform the passengers on the "Take me home" application. Among others three small YouTube movies showing situations where a GPS-based "take me home" application is very appropriate. These videos are also a part of the content on the Information screens in the buses. After a first campaign they are no longer shown every day but is an important part of the replacement routine to ensure ongoing changes in the screen content.
A JAVA based application requires a download and install of the JAVA application and is thus primarily targeting a certain types of young mobile phones who are used to do so. Via HTML5 it is now being possible to access the mobile phone GPS from the phones browser. NT and Aalborg Kommune has therefore launched a HTML5-version with the same functionality as the JAVA application but directly accessible in a browser from the mobile website, NTmobil. As the JAVA the HTML5-version is also fully integrated with data from the National Journey Planner.