Connekt, an independent institution for businesses and governmental organisations support 250 so-called innovators. Those innovators work in the field of logistics and have the ambitious goal to reduce CO2 emissions by 20 percent by 2012. Measures for durable goods transport in Utrecht include the Cargohopper, freight transport on water, the so-called Beerboat and freight shipment points at the edge of the city. Utrecht´s ambitious Action Plan for Sustainable Freight Traffic serves as an urban model for the benefits of optimal measure integration. The aim of the plan has been to bundle, innovate and optimise freight traffic in Utrecht and make it greener with interlinking measures. The city itself has made €23 million available to enable this integral package of measures and technical innovations. Speaking of the win, the deputy mayor of Utrecht Frits Lintmeijer said, "We make ourselves strong with innovative solutions for cleaner and more efficient freight transport in the city. We closely work together with businesses and suppliers and logistic parties.” He added, “I consider the award for this reason not only as recognition for the efforts of our municipality, but also for all parties in the logistical chain who actively commit to CO2-reduction.'