Brno set up the Integrated Mobility Centre (IMC) as a pilot project close to the central intersection in the city centre where six tram and six trolley bus lines meet. It provides comprehensive information at the spot to citizens, visitors and residents of the ciyt of Brno and of the whole South Moravian region at large.
The main objectives of the measure were to:
- Increased customer satisfaction, accessibility and attractiveness of the public transport network;
- Raised awareness of sustainable mobility modes;
- Increased public transport ticket sales; and
- Reduced operational costs by exploiting synergies and innovative technology.
The IMC was a completely new service in terms of size and scope. A comparable offer is unprecedented in Brno and other cities in the South Moravian region. It was fitted with new touch-screen Internet information terminals and served as a test site for real-time passenger information panels. Customers can make use of payment by debit and credit card while buying tickets in the ticket vending machine.