Launched as a pilot project during 2009 European Mobility Week, it was the first measure implemented in Funchal as part of CIVITAS MIMOSA. Results show that by the end of 2010, the Green public tramsport line reached 4.3 million passengers, a 5 percent increase when comparing public transport (PT) usage back in 2007, prior to any CIVITAS-MIMOSA activity. With further bundling actions in progress under CIVITAS MIMOSA and ERDF, the municipality of Funchal envisages even greater usage of the service. Actions include testing the provision of ongoing information through Bluetooth messages to PT users located near Green Line bus stops. As the CIVITAS FORUM 2011 venue was located at the heart of the Green Line corridor, all FORUM attendees got the chance to test for themselves the high quality the service offers.