In response to the increase in private car ownership and the resulting congestion, a combined private/public car-sharing scheme was launched to:
- pave the way for car sharing as an alternative to car ownership and the purchase of second cars;
- replace between 15 and 35 private cars at two or three sites using four to six shared vehicles; and
- create a commercially viable service.
The idea behind the scheme was to encourage membership among individuals, private companies and public institutions in order to make the utilisation of vehicles as efficient as possible throughout the day. This also ensured the economic success of the scheme.
In order to ensure that the car-sharing scheme met the requirements of all users, input was obtained from around 200 potential users by means of telephone interviews and dialogue with Hertz Delebilen.