As part of the city’s efforts towards sustainable mobility, Gdansk is running a series of educational activities to change mobility habits of daily trips to school among children and their parents. The rapid rise in parents who drive children to school is detrimental to the children’s health and contributes significantly to congestion during peak times. Another problem is an increase in accidents near schools. The goal of the measure is to: • Raise awareness of transport issues among children and their parents; and • Encourage the use of sustainable modes. More precisely, Gdansk wants to make school children and their parents aware of health and safety issues, their carbon footprint and problems of congestion and pollution. The city hopes that greater awareness will lead children and their parents to reflect on their transport choices and switch to sustainable modes. To this end, Gdansk decided to develop educational tools, communication and campaign materials.
The measure “Mobility Management – Education” aimed to encourage more sustainable transport behavior by schoolchildren by two combined approaches. The first one was related to smaller educational actions and games on sustainable transport for pupils at their schools. The second one, which was the most important for the measure realization, was the pilot implementation of so-called ‘Walking Buses’ (WB).