There were public events organised in the city centre to increase awareness about road safety issues. This involved a public event focused on children, which was aimed at promoting safety of trips to/from schools. The programme of the event included various activities for children and their parents, including competitions on traffic behaviour, knowledge quizzes, traffic training on a mobile traffic court operated by the Municipal Police, distribution of safety accessories from CIVITAS, etc.
The CIVITAS team further participated on the annual Ústí nad Labem half-marathon. During this popular international event, information about the campaign activities was presented to the wide public, along with promotional presents, brochures and education leaflets.
The campaign laid focus on traffic education for children. During various activities organised within the Drive Safely Campaign, children in Ústí nad Labem participated in knowledge tests consisting of 23 questions on basic traffic rules. Children, who failed in the test, were asked to participate in the traffic court education with CIVITAS presents awarded to successful students. The traffic court in the city operated by Municipal Police serves for school and pre-school children in Usti nad Labem to learn basic traffic rules theoretically in the indoor classroom and practically at the outside court. Within the campaign, this traffic court received new equipment that makes learning easier and more fun. The classroom was equipped with traffic games and puzzles (card games, dominos and quizzes on traffic rules), flipchart with traffic-themed magnets, colourful stationery, carpet with roads, intersections and pedestrian crossings, new educational materials include comics-style studying brochures and traffic tests, etc. This opens new ways of more attractive and graphic learning of safe traffic behaviour. For outdoor practice, wooden traffic signs and several new bicycles with adequate cycling gear were provided. Furthermore, each school that visits the traffic court is awarded safety vests and other safety gadgets for pupils. The school also receives safety stop disks for safe crossing of streets.
Furthermore, educational leaflets were produced in entertaining graphical format. The leaflets were designed separately for individual road user groups – pedestrians, drivers and cyclists. They described basic traffic safety rules for each target group through pictures and rhyming slogans to be attractive and simple to remember.
Within the road safety campaign, the city of Ústí nad Labem organised several workshops focused on safe traffic behaviour of young/potential drivers on the one hand, and elderly people on the other. The workshops included presentations, discussions on road safety issues and competitions with presents for young students. Safety gadgets were distributed also to elderly people. Educational materials were informing about safety issues. Two short TV spots summarising the workshops were produced. These workshops were organised at the local University, High School, at retirement homes and at the Senior Club of Ústí nad Labem during November 2011.
To support its activities, the CIVITAS team participated at the international conference on Safe Transport in Prague, promoted campaign events through local media, including newspaper, radio, local TV and the Facebook page.