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Developing the smart card system for various mobility services

La Rochelle

Following its introduction in 2003, the Pass’Partout 17 smart card was being used by growing numbers of public transport passengers. As a result of this measure, card holders were given the opportunity to renew their season tickets via the Internet, rather than having to queue at the bus station.

Implementing sustainable mobility

In order to increase user satisfaction with the integrated smart card, a new service was offered in order to make the management of subscriptions more flexible by offering e-recharging.

The key objectives of the measure were therefore to:

  • set up remote management of users' public transport season tickets via the Internet; and
  • develop a new service available 24 hours a day, seven days a week.

The Internet recharging service was made easily accessible on the website of the public transport operator.

The measure was divided into two main phases:

  • equipping the bus depot and vehicles with a WIFI system; and
  • setting up the reloading interface.

 

How did the measure progress?

The service was launched in 2008 with a huge pomotion campaign on board buses and at bus stops and selling points.

What were the outcomes of the measure?

The first feedback on the e-recharging system for subscriptions was positive: users welcomed not having to go to the central bus station to renew their season tickets.

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La Rochelle Site Manager

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