The principle of a car club is straightforward in that it provides access to a pool of vehicles, available for occasional use by local people and businesses. Implementation involves scheme design, the securing of appropriately located parking spaces, the provision of suitably equipped vehicles, and ongoing promotion. The aim was for the car club to operate vehicles running on cleaner fuels.
The objectives were to reduce the amount of land used for parking private vehicles and to remove social exclusion by making private transport available to those who cannot afford to own their own vehicle.
The car club was designed to operate from two centres: one from the university campus for mature students and staff; and one in the city centre for residents and local businesses. The intention was for at least one major city-centre development to offer car club membership as part of its sales package. Users can book online or by phone and unlock the vehicle using their personal smartcard and PIN system.