Within the CIVITAS Plus Renaissance project and under the measure 3.5 ‘Demand management’ Gorna Oryahovitsa aimed at less traffic intensive lifestyle and at the improved quality of life of Gorna Oryahovitsa citizens. Its purpose was to develop and implement a set of traffic management measures which had to increase traffic safety for both pedestrians and car users, to reduce harmful emissions from road traffic, to optimize the existing parking policy and to elaborate a new Traffic Management Scheme, based on: -identifing main traffic management shortcomings/problems; -developed transport demand model for testing different traffic management solutions - identified possible measures for solving the problems.
Measure implementation began with working meeting between partners on which it was agreed internal terms for implementation of tasks and responsibilities were distributed between partners. Then Traffic counts were carried out The results from the counts helped the routes of main traffic flows through the city to be identified and one completed picture of traffic situation to be derived. Next step was development of Study on establishment of traffic restricted zone/s in Gorna Oryahovitsa downtown area. The results from the study were supposed to become part of new Traffic Organisation Scheme in the city. In the same time process of Development of an updated parking management scheme was carried out. Analyses of the current transport situation in Gorna Oryahovitsa showed that the existing parking lots in the city were being used in non-effective way and there are on-street an chaotic parked vehicles all-round the city and especially in the downtown area. Municipality also wanted to introduce paid parking in the city. One of the goals of Measure 3.5 was to reroute transit heavy traffic and to take it out of downtown and densely populated areas. As the first step for achieving of this goal identification A representative household survey of dedicated routes of heavy vehicles was carried out in Gorna Oryahovitsa. City was divided on 32 zones and 300 households were interviewed. The most important step of Measure implementation was the elaboration of New optimised traffic management scheme. It came as result from completion of the above mentioned activities. Transit traffic counts were carried out during 3 working days on all 4 road entrances of the city. The results were used during the elaboration of by-pass road feasibility study. Municipal Council adopted the New Traffic Management Scheme partially and its implementation was performed as series of small tests. Parking strategy was adopted also partially and was implemented on several steps. These included: creation of two parking prohibited and one parking restricted area and improvement of the organisation of four parking areas with 300 parking bays. Municipality Council gave its negative vote to the proposal for introducing paid parking in the city. Also informational and educational campaign “Safety for our children” was carried out in 3 schools.