The evaluation for this measure focussed predominantly on assessing modal shift. This was mainly done using ‘Hands-Up’ surveys for schools, and iTrace surveys for businesses. It also looked at the impact of individual initiatives at specific schools and businesses.
- The percentage share of car trips to and from schools within the Civitas corridor has reduced by 13% during the lifetime of the measure, compared to an 8% reduction in schools outside of the corridor.This represents a 5% saving in car trips.
- One of the businesses worked with was Brighton & Hove Bus and Coach Company. The percentage share of car trips to and from their Conway Street depot reduced from 32% in 2010 to 26% in 2011. Their Whitehawk Road depot saw a 14% share reduction in car trips.