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Communication for the introduction of the Bus Rapid Transit (BRT)

Las Palmas de Gran Canaria
Implementing sustainable mobility

The construction of a BRT might cause some inconvenience to neighbours and visitors. For this reason, the main focus of this measure is to carry out a communication campaign in order to raise awareness of the importance and scope of the project, given that the BRT will bring economical and environmental benefits as well as becoming an eco-friendly city where pedestrians are the main players. With this objective, a 3D film simulating a real BRT trip (of about 4 minutes) will be recorded. In addition, dedicated information sessions for target users as elder people, journalists, students or neighbourhood associations will be carried out.

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