Utrecht set to carry out an ambitious Action Plan for Sustainable Freight Traffic during its time as a CIVITAS demonstration city. The results and lessons learned serve as a model for optimal measure integration. The plan aimed to bundle, innovate and optimise freight traffic in the city. It was also necessary to make freight movement greener by building interlinkages between related CIVITAS measures, such as flexible access for cleaner freight traffic, the Cargohopper electric delivery van, “Beerboat” canal deliveries, construction logistics plan and research into bundling pick-up points. Results have already demonstrated reduced traffic flow, noise and air pollution, increased safety, as well as new opportunties and cost savings for business.