There was no official car-pooling scheme in Krakow prior to measure implementation, although it was popular among university students and employees who informally shared information about car trips. Like other Central and Eastern European countries where cars have long been regarded as status symbols, Poland has experienced a strong trend towards increased car ownership among young people, who form the target group for car-pooling promotion.
The measure was aimed at creating an Internet-based means of exchanging car-pooling data, with the ultimate goal of expanding the system for use by Krakow citizens not connected with the university.
Specific goals were to:
- introduce a new form of vehicle use at the university;
- implement a new Internet-based service to enable the exchange of information about free places in cars;
- increase the average occupancy of vehicles; and
- achieve a high level of acceptance among car-pooling users.