In Bologna, the initiative was publicised as being part of the CIVITAS MIMOSA Project. Throughout the day, a series of cycling events targeting families and children took place in the car-free zones of Piazza Maggiore and other central areas. Gadgets and prizes were distributed to all young children and teenagers who took part in the open-air events. Newspaper coverage was particularly successful with several articles appearing in the local papers.Results: 900 people visited the Bologna Municipality stand and received information on the sustainable mobility services (with a focus on urban cycling) implemented by the local administration;350 citizens (mainly children and their parents) took part in a bike-plus-train trip from Bologna to the wild-life reserve Valli di Campotto, in Ferrara Province;100 people joined in the bicycle road-show “Kids on Bike” at Bologna Centre;200 children participated in the safe driving courses organised by the Municipal Police at Piazza Maggiore;300 cyclists joined in the Bike Pride street parade across the historical city centre;400 people took part in the Bike auction.Please contact the local dissemination manager to receive a brief report with pictures and other information. See the news published before the event for the detailed programme on the CIVITAS News section.