The user surveys show that almost all passengers consider the screens and information as a service improvement and are satisfied with the way the information is presented. Almost two thirds of the passengers think it is allright that advertisements are shown in between the information. The advertisers have welcomed the opportunity and the results for these advertisers have predominantly been positive. For the advertisement agency the ads impressions are also positive but economically the bus screens have not yet had the expected turnover.
The measure was already upscaled from the 50 buses operating in the CIVITAS corridor to the 100 buses from Nordjyllands Trafikselskab. A further up-scaling in Aalborg is therefore not possible.
Nordjyllands Trafikselskab continues to promote the solution to the rest of the region and it is its ambition that most of the 300 buses throughout the region will have bus screens by the end of 2012.
The system will also be expanded with further information from local service providers such as Visit Aalborg, the Sportsarena etc. and with new types of (dynamic) information such as real-time information on train and flight connections to and from Aalborg being displayed on relevant bus lines. The demonstration system is expected to continue after the end of the ARCHIMEDES project.
Regarding the process a couple of recommendation can be given to other cities. First, a clear devision of responsibilities between the contractors, news providers, PT, etc. is necessary in order to get the cooperation to work. To give the passengers the best possible experice the bus driver has an essential role. An optimally solution requires that the bus driver detects errors in the bus and reports it. Second, an important prerequisite for a successful project is good and valid data. It is important to have a clear strategy for this work and with more and more systems who are interdependent, it is important that data is collected and maintained in one place.