Brighton & Hove has historically suffered from a high number of cycle thefts and initial research showed that people who experience bike theft are less likely to purchase another bike and cycle again. The Bike-Off project aimed to work with key stakeholders and implement a range of innovative measures to combat cycle theft.
To decrease the rate of stolen bicycles in the city, the project communicated good cycle locking practice to existing and new cyclists and implemented secure cycle parking to facilitate good cycle locking practice. Innovative cycle parking measures in conjunction with a high profile publicity and awareness campaign was introduced at 10 high-risk sites.
The evaluation for this measure focussed predominantly on cycle theft data and cycle parking/locking behaviour. Detailed surveys were conducted at all sites before and after implementation of the measure, to assess levels of informal (‘fly’) parking, locking behaviour, and numbers of cycles.