Prior to measure implementation, cycling in Krakow was neither safe nor comfortable due to the lack of bike lanes. As a result, people were discouraged from using their bicycles to reach recreational areas. The launch of new leisure mobility service in Krakow, comprising the installation of bike-carrying facilities on public transport buses on certain city lines during the summer months, was seen as a way of stimulating the use of bicycles as a means of transportation and of enabling cyclists to make use public transportation when making trips to recreational areas in the city.
Specifically, the objectives were to:
- implement a new leisure-related mobility service in Krakow in order to increase the combined use of bikes and public transport to reach recreational areas;
- organise a marketing campaign to disseminate information about the new mobility service; and
- test the system for future implementation as a way of travelling from the suburbs into the city centre.