Organised in conjunction with the local police traffic department, the event began with a bike parade featuring a host of strange and wonderful bikes along with many daily bike commuters. Led by the presidents of Gdansk, the parade stretched along the coast road and finished up at the ‘Biking Picnic’ near the beach in Brzezno, where a host of exciting events awaited the crowds. First up was the launch of the CIVITAS MIMOSA Gdansk Bike fashion contest, aimed at fostering a positive urban bike culture amongst young people. The contest was divided into two parts, one for the ‘Best Cycling Outfit’ and another for ‘Best Bike Accessory.' It was promoted with a carefully orchestrated poster, leaflet and social media campaign. The winner will be announced at a fashion show displaying the best and brightest outfits and accessories during the MIMOSA Mobility Week on 25 September 2010.Other events included: traffic rule competitions for children, hands-on bike demonstrations, cycling license exams for children, bicycle clinics and first-aid shows. For the MIMOSA team, it also proved a great opportunity to conduct over 270 surveys on mobility choices for Gdansk citizens, as well as to disseminate information about CIVITAS MIMOSA. Each person that filled in the survey form obtained a DVD of The Cyclist's Handbook embossed with the CIVITAS MIMOSA logo. Other promotional materials prepared for this venue went like hot cakes, most notably the reflective bike stickers.