I've just received the first newsletter of a new EU project called MIND-SETS. They will develop a new interdisciplinary view of mobility behaviour, focusing on the underlying incentives and motivations of user behaviour. Salient detail, they claim: "Particularly during certain life stages, many people show a strong preference for habitual routes with no surprises over less expensive/faster but potentially more volatile ones." (Why the 'why' matters, MIND-SETS website)
I seem to remember from other projects such as SEGMENT that life-changing moments (new job, new baby, retirement, moving house, etc) are the best times to change people's behaviour, as they have to form new habits and thus are more susceptible to change. But is this really so? Don't people have enough other things on their minds at these moments?
Does anyone have any data to resolve this question?
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